At Proactive, we specialize in tailoring advertising campaigns to meet your specific needs and budget. We begin by thoroughly understanding your brand, target audience, and campaign objectives to develop a strategy that aligns with your goals. Utilizing our diverse range of media assets, including bus shelters, light pole kiosks, gantries, and metro advertising spaces, we customize media solutions that fit your requirements. Our creative team designs engaging and innovative content, incorporating advanced technologies like digital screens and augmented reality to enhance effectiveness. We also offer flexible budgeting to ensure you get the best value for your investment and provide detailed performance tracking to optimize the campaign in real-time. Throughout the process, we maintain close communication to ensure your feedback is integrated, resulting in a campaign that delivers impactful and measurable results.

Our advertising platforms at Proactive engage a diverse audience across various demographics, depending on the specific media assets and locations used. For metro and local train ads, the primary viewers are daily commuters, including working professionals, students, and travelers, typically aged between 18-45. Bus shelter and light pole kiosk ads, strategically placed in high-traffic urban areas, capture the attention of pedestrians, motorists, and public transit users, covering a broad age range and diverse income levels. Bus and gantry ads effectively reach drivers, vehicle passengers, and pedestrians from various professional and socio-economic backgrounds. Additionally, interior panels and digital screens inside public transit vehicles and stations engage a captive audience of daily commuters, ensuring repeated exposure. By leveraging our comprehensive media assets and prime locations, your advertisements will maximize visibility and impact across these key demographic segments. If you have specific demographic targets, we can tailor our media selection to better reach your desired audience.

At Proactive, we measure the effectiveness of your advertising campaign through a comprehensive approach that includes pre-campaign metrics, real-time monitoring, and post-campaign analysis. We start by analyzing the target audience and setting specific goals. During the campaign, we track impressions, engagement rates, and interactions using advanced technologies. Post-campaign, we conduct brand recall surveys, analyze sales and conversion data, and use geolocation data to understand viewer patterns. Our comprehensive reporting provides detailed insights on key performance indicators such as reach, frequency, engagement, and conversion rates. Based on this data, we offer recommendations for optimizing future campaigns, ensuring continuous improvement and optimal results.

At Proactive, we ensure all advertising content meets local regulations through a meticulous approval and compliance process. Our team possesses expert knowledge of local advertising laws and maintains close relationships with regulatory authorities to facilitate smooth approvals. Before launching any campaign, we thoroughly review ad content to ensure it complies with all relevant regulations, including advertising standards and decency norms. We handle all necessary documentation and submissions, ensuring accuracy and completeness. Throughout the campaign, we continuously monitor for compliance, making necessary adjustments as needed. Additionally, we work closely with our clients to ensure they understand the regulatory requirements, resulting in impactful and compliant advertising campaigns. We have also adhered to the BCM QR code policy, regularly monitor the strength of our media, and get regular checks, to ensure public safety.